Reflections on venture architecture

Business building with an engineering mindset - in all things product, venture and tech.

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Risk frontloading

Frontload risks through lean startup methods in all stages of the venture process. Reflections on what works - and what not.

Building Blocks

Prototype MVPs as product proxies with low-code components or a standardized toolbox. Impulses about getting real feedback in days - not months.

Growth Engineering

Drive growth through systematic focus on distribution mechanisms. Thoughts on sustainably engineering growth - not on hacking it.